TRUE Score

Assignment: The divide between the social and economic classes is greater than ever. How can we ‘connect the classes’ and bring people together?

Solution: The TRUE Score

What if we recalculated the formula for an individual’s FICO score to include their social contributions? The TRUE Score would give lenders a more complete picture of overall worth and impact on society. Transitioning from the typical FICO score to the TRUE score would be a small step towards redefining net worth and encouraging a more altruistic society.

Art Director/Writer:
Victor AbiJaoudi